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HOP! - An interactive museum game for the Hopmuseum in Poperinge

HOP! is an interactive game concept developed by Wakaaro on behalf of the Hop Museum in Poperinge. The goal: to create a new, engaging visitor experience that actively involves museum visitors in the rich hop-growing culture of the Westhoek region, without altering the existing museum layout.

The challenge

The Hop Museum in Poperinge was looking for a way to engage visitors more deeply with the museum’s content. A traditional guided tour or static display was no longer enough; visitors would come, look around, and leave without truly experiencing the depth of hop culture. In addition, they were looking for a way to keep the information in the museum up to date. The request to Wakaaro: develop an interactive layer that brings the existing museum to life, without any infrastructure changes.

The solution

A game concept was devised that guides visitors through the museum and, through strategically chosen puzzles, assignments and storytelling, brings the visitor's focus to certain museum pieces. Visitors can also choose at the beginning of the visit whether they want to visit the museum as a hop farmer, or as a brewer. Both experiences visit the entire museum and at the end, visitors have learned just as much, but the approach is different.


The elaboration of the game concept consists of several sets of reusable game cards - which also contain additional information, facts and tips - fill-in sheets for the visitors and writing boards.

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Would you like to visit the museum yourself and experience it for yourself? The museum’s opening hours can be found at www.hopmuseum.be.

Result & impact

The Hopmuseum actively uses this game concept today. Visitors can choose between two perspectives: hop farmer or brewer, which creates a replayable experience and fosters greater engagement during their visit to the museum.

What have we developed?

  • Game concept and scenario development

  • Two parallel visitor routes (hop farmer / brewer)

  • Sets of reusable game cards featuring content, facts and tasks

  • Worksheets and writing boards for visitors

  • Support with launch and implementation

Would you like to find out more or discuss a similar project?

Does your organization face a similar challenge? Wakaaro develops customized gamification and serious game solutions for museums, educational institutions, businesses, and nonprofit organizations. Feel free to contact us.

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