Wakaaro
At Wakaaro, we specialise in gamification, especially in the context of information and knowledge transfer and content marketing. We see gamification as part of a larger information flow and therefore always start from the client's objective. Only when we fully understand what the client wants to achieve and who the target audience is, do we start integrating the best game elements.
Moreover, for Wakaaro, gamification is not limited to an exclusively digital concept. On the contrary: we always start from the objectives to be achieved and then choose the game elements and frameworks that fit best and have the greatest chance of success.
goal
We always start from the objective and do not lose sight of it.
creativity
Creativity is our strength. We can prototype in-house (laser cutters, 3D printers, software...) to test and adjust ourselves.
network
Within the team there is also a lot of expertise around learning, communication, marketing, etc. We also have an extensive network with specialists in numerous fields.
co-creation
Just because we tackle your gamification project doesn't mean that you yourself (or your target audience) don't like being involved. Partnership and co-creation is paramount at Wakaaro.
Onze aanpak
Our approach is unique to each project. After all, everything we do is 100% bespoke, depending on the client's objective and requirements. Nevertheless, we can describe in broad terms how we proceed.
Everything starts with content, the content of the game. We don't make a game for the sake of the game, but as a vehicle to achieve a certain goal. Also the target group, what their needs are, how we can reach them... we map out. By using cognitive skills, we can then integrate the right game elements, mechanisms and goals.
Then a highly iterative process of idea generation, concept development, prototyping and testing begins. Here, we work in co-creation, not only with the client, but also with the target group or other experts.
After developing and testing a few variants, we finally move on to the realisation and launch of the final game, where we can also help with the communication around it.
Want to know more about how we work and what the possibilities are for your challenges? Get in touch and we will be happy to come and introduce ourselves without any obligation!
The team
Peter De Roeck
"I have already experienced myself that gamification can be very motivating. Users want to get better. They want to beat their peers. To achieve a higher level. The playful and competitive elements make them try that little bit harder. So it feels more like a reward. After all, the results are immediately visible and you may even give them a gift for their efforts. That motivates them to learn more and faster. Not to mention, it can make learning (more) fun. Then again, it has to remain varied, otherwise it gets boring pretty quickly and is counterproductive again."
Thomas De Roeck
"One learns by doing. I am a great advocate of applied learning. Theoretical concepts presented in a practical and 'tangible' way are acquired much faster. Gamification is a very good tool to make this bridge between theory and practice and increases the motivation to learn. In addition, gamification can also serve to optimise other business processes that are currently not very interactive and to look at them in a different way, so that here, too, the various parties achieve better results".