
Illustration of the elements of an SDGame set, complete with trade-off board, marker, holder and numerous cases.

An example of what an SDGame board might look like during a workshop. Note the whiteboard areas on the board.

Image of the SDGame board, designed, developed and deployed by Wakaaro.

Illustration of the elements of an SDGame set, complete with trade-off board, marker, holder and numerous cases.
SDGame: a game about strategic sustainable business
The SDGame (Sustainable Development Game) is a serious game and tool developed by Wakaaro in collaboration with Prof. Bart Dierynck (professor at Tilburg University and lecturer at TIAS & INSEAD). The aim of this serious game is to familiarise participants with the various aspects of making ‘strategic, sustainable business decisions’.
Players are immersed in concrete, real-life cases and must determine the direction of their company – taking into account people, planet and prosperity.
The challenge
Within many organisations, sustainability is still too often viewed as a cost or a mandatory report, rather than something to be addressed strategically. Those who fail to consider energy, water, waste, staff satisfaction and so on run the risk of being caught off guard – by rising costs, stricter regulations, or an organisation that no longer meets the expectations of customers, staff and the government.
The solution
SDGame comes in various formats and can be played easily anywhere, with any target group. Wakaaro offers guided sessions; organisations can get started themselves with the digital version; and we also develop bespoke scenarios.
Regardless of the format, players must think strategically and chart their company’s course, taking into account nine different KPIs, such as profit, emissions, water consumption, diversity and more.

Illustration of the elements of an SDGame set, complete with trade-off board, marker, holder and numerous cases.

An example of what an SDGame board might look like during a workshop. Note the whiteboard areas on the board.

Image of the SDGame board, designed, developed and deployed by Wakaaro.

Illustration of the elements of an SDGame set, complete with trade-off board, marker, holder and numerous cases.
Results & impact
SDGame is now being used by numerous organisations, such as INSEAD, Belfius, AMS, Element61 and others. Aertssen Group, Vitaz and Waterbedrijf Groningen, amongst others, have also commissioned bespoke case studies.
Participants report that the game makes sustainability and strategy more tangible than a traditional presentation, and that the discussion amongst colleagues is often just as valuable as the game itself.
Furthermore, SDGame is also the ideal tool for engaging all staff with the company’s challenges, for example during in-house training or onboarding.
What have we developed?
-
Game concept featuring real-life cases (8+) and KPIs
-
Bespoke cases for organisations including Aertssen Group, Vitaz and Waterbedrijf Groningen
-
Physical and digital versions of the game
-
Guided workshops/sessions based on the game
-
Comprehensive training programme on strategic sustainable business
Want to find out more? Interested in bringing SDGame to your organisation?
Curious to know how SDGame can contribute to your team’s or organisation’s sustainability story? Find out everything at sdgame.eu or get in touch with us.


