Habitat Game – a game about the property world
The Habitat Game is a game developed by Wakaaro on behalf of the property company Habitat, which introduces players to the property market in a fun way: from buying and selling a property to the associated rights and obligations, and the latest renovation techniques.
The challenge
For most people, property is a complex subject: buying, selling or renovating involves a great deal of legal and practical knowledge with which the average consumer is largely unfamiliar. Habitat was looking for a way to share this knowledge in an accessible, engaging manner – not through a dry guide or blog post, but in a way that people would actually remember and which, at the same time, would put their brand in the spotlight.
The solution
Wakaaro developed the Habitat Game, a card game for up to 4 players aged 18 and over, built around 216 cards packed with property trivia. Through the game, players learn about the property market, their rights and obligations as buyers or sellers, and the latest renovation techniques, supplemented with insider information from a real estate agent. In this way, dry property knowledge is transformed into an exciting and replayable game. Furthermore, the card system is designed in such a way that it is easy to update – for example, when legislation changes or new renovation techniques emerge – without the need to redevelop the entire game.
The game combines the physical card game with digital elements: throughout the game, players can earn special cards featuring a QR code, which directs them to exclusive digital content (such as videos) containing insider information from a real estate agent. This adds extra depth to the classic gaming experience, without overloading the game box with text.
Result & impact
The Habitat Game has since been sold via Habitat’s own online shop, positioning Habitat as an estate agent that goes beyond the traditional offering: a brand that also aims to educate people about property in an engaging way.
What have we developed?
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A card/board game with 216 cards full of property trivia
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Can be played by up to 4 players, suitable for ages 18 and over
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Content covering buying, selling, rights, obligations and renovation
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Reward cards with QR codes linking to exclusive digital insider content from an estate agent
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Modular card system, easy to update in line with legislative changes or new insights
Would you like to find out more or discuss a similar project?
Does your organisation have complex knowledge that you’d like to convey to clients or the general public in an engaging way? Wakaaro develops bespoke gamification and serious game solutions for businesses, non-profit organisations and more. Feel free to get in touch.
