Gamified corporate gift – chocolate bar with a puzzle
Wakaaro has developed a concept in which a classic corporate gift – a chocolate bar – is enhanced with an exclusively designed wrapper featuring a built-in puzzle. This transforms a gift that would normally be eaten and forgotten straight away into a moment of interaction with your brand. Anyone who has taken part in an SDGame session has probably already seen this bar...
The challenge
A corporate gift needs to stand out and stick in the memory, but most gifts are put away, eaten or forgotten after just a brief glance. Companies are looking for a way to use a corporate gift not only to show appreciation, but also to create a lasting connection, without the gift itself becoming more expensive or complicated.
The solution
Wakaaro designed an exclusive wrapper for a sustainable chocolate bar, incorporating a challenging puzzle. Anyone who solves the puzzle stands a chance of winning a great prize and is encouraged to visit the company’s website. In this way, the gift is not simply consumed, but creates an extra point of contact between the company and its business contacts.
Moreover, this principle is not limited to chocolate: virtually any promotional gift can be gamified in a similar way.
Result & impact
The gamified corporate gift offers more than just a moment of indulgence: it actively engages contacts with the company through the puzzle challenge and the associated website visits. A simple, affordable gift is thus transformed into a tool that keeps a company top of mind amongst its contacts for longer.
What have we developed?
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Exclusively designed wrapper with a built-in puzzle
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Sustainable chocolate bar as the vehicle for the concept
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Link to an online system and prize pool
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Suitable for virtually any other corporate gift
Looking for a corporate gift with impact?
Wakaaro gamifies virtually any corporate gift to strengthen the connection with your contacts. Don’t hesitate to get in touch, with no obligation.
